Beauty and skincare
Skincare actives: evidence review
What the published research shows for the most-marketed skincare actives, from retinoids and vitamin C to niacinamide, ceramides and exfoliating acids.
From £129
New edition
UK skincare trends report 2026
What UK consumers are buying, searching for and talking about in skincare, and which trends are gaining or losing ground.
- Format
- PDF, approx. 70 pages, plus data appendix (XLSX)
- Edition
- 2026 edition
- Delivery
- Download as soon as your payment arrives
This is a digital research report. We don't sell or endorse the products it covers, and nothing in it is medical, skincare, nutrition or training advice.
What's included
- Trend map: emerging, rising, mainstream and fading trends
- Ingredient and claim trends, with what's driving each
- Consumer behaviour by age group and life stage
- Channels: high street, online, direct-to-consumer and social commerce
- Brand landscape and notable new entrants
- Data appendix (XLSX)
About this pack
Our annual skincare report maps every trend we track, from emerging ideas to fading fads, and shows the evidence behind each placement: consumer research, search and social interest, product launches and sales signals.
It covers the ingredients and claims that are rising, how buying habits differ by age and life stage, where people are shopping, and which brands are gaining ground. The data appendix is supplied as a spreadsheet so you can run your own analysis.
Scope and sources
UK consumers and market, with US and EU comparison where it helps. Desk research, published consumer surveys, search and social trend data.
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Beauty claims and regulation briefing
A plain-English guide to the UK and EU rules on cosmetic products and the claims brands can make about them.
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